Odaia is an SaaS platform company whose product leverages AI to streamline and automate the prospecting, qualifying and engagement of healthcare providers and the pharmaceutical marketplace.
Odaia performs its magic through its proprietary MAPTUAL platform which can provide near real-time and predictive perspective on the dynamic changes of the pharmaceutical marketplace.
Once brands are onboarded in the system, the AI models analyze data within hours to deliver actionable insights to reps, their managers, and marketers. Insights include a robust understanding of the relevant providers and the patients they are treating, brand and market forecasts, target curation and prioritization for call planning, and an understanding of the most effective channels to reach those targets.